BA Fashion Marketing and Communication
About this course
BA (Hons) in Fashion Marketing and Communication BA (Hons), a Fashion Marketing and Communication BA (Hons) degree centred on industry-focused media and promotion strategies. Core topics include Marketing, Engineering Design, Ethics & Professional Practice, Artificial Intelligence & Machine Learning, and Design & Creative Practice. The course offers a foundation year option for eligible applicants. The first year covers the foundations through Styling and Digital Fashion, Design Communication, Foundations of Marketing, Brand Stories and Consumer Behaviour, and Photography for Fashion. The second year introduces core modules such as Fashion Event and Fashion Marketing and Promotion in Practice, alongside optional choices including Client Conceptual Experience, Client Brand Resolution, Brand Management, Public Relations Management and Practice, Fashion Buying, Merchandising and VM, AI for Marketing, Influencer and Social Media Marketing, Digital Fashion and Emerging Opportunities, Advanced Fashion Imagery, and Commercial Campaign. The final year includes compulsory study in Entrepreneurial Skills and Freelancing, with optional modules such as Advanced Design Communication, Visual Promotion, Professional Promotional Website, Creative Fashion Futures, Campaign Planning, Content Creation for Marketing, Marketing Concept Research, Concept Development and Realisation, and Fashion Concept Creation and Campaign Execution.
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Entry requirements
BBC at A Level or DMM at BTEC/Cambridge Technical or M at T Level . We welcome applications from students with a mix of A levels and BTEC/Cambridge Technical qualifications. Integrated Foundation Year Entry Requirements: DEE at A level or MPP at BTEC/Cambridge Technical or Pass (D or E) at T Level . We welcome applications from students with a mix of A levels and BTEC/Cambridge Technical qualifications.
Modules
- Professional and Academic Skills for University Study
- Applied Learning Project
- Foundations in Business and Management
- Styling and Digital Fashion
- Design Communication
- Foundations of Marketing
- Brand Stories and Consumer Behaviour
- Photography for Fashion
- Fashion Event
- Fashion Marketing and Promotion in Practice
- Client Conceptual Experience
- Client Brand Resolution
- Brand Management
- Public Relations Management and Practice
- Fashion Buying, Merchandising and VM
- AI for Marketing
- Influencer and Social Media Marketing
- Digital Fashion and Emerging Opportunities
- Advanced Fashion Imagery
- Commercial Campaign
- Entrepreneurial Skills and Freelancing
- Advanced Design Communication
- Visual Promotion
- Professional Promotional Website
- Creative Fashion Futures
- Campaign Planning
- Content Creation for Marketing
- Marketing Concept Research
- Concept Development and Realisation
- Fashion Concept Creation and Campaign Execution
Questions about this course
What grades do I need for BA Fashion Marketing and Communication at University of Northampton?
The typical offer is BBC at A level.