BSc Marketing
About this course
BSc (Hons) in Marketing BSc (Hons), a marketing degree centred on commercial promotion, consumer analysis, and strategic business growth. Core topics include Research Methods, Project Management, Marketing, Critical & Analytical Thinking, Entrepreneurship, and Artificial Intelligence & Machine Learning. The programme holds professional accreditation from both the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI). The first year introduces foundational principles through Foundations of Marketing, Introduction to Marketing Communications, Foundations of Advertising Media, Digital Marketing Essentials, Understanding Consumers, and Professional Skills for Marketing Practice. The second year develops applied capabilities via Tactical and Strategic Marketing and Marketing Research and Insight, alongside optional modules covering Brand Management, E-Marketing, Integrated Marketing Communications, Public Relations Management and Practice, Managing the Communications Process, The Customer Experience, AI for Marketing, Influencer and Social Media Marketing, and The Marketing Consultant. The final year focuses on advanced management and strategy through Strategic Marketing Management, Consumerism and Sustainability, and Global Marketing Consultancy. Students can further tailor their studies by selecting from optional modules such as Business Challenge Project, Campaign Planning, Content Creation for Marketing, Digital Entrepreneur, Business-to-Business (B2B) Marketing, Luxury Brand Management, Marketing Dissertation, and Research Project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
BBC at A Level or DMM at BTEC/Cambridge Technical or M at T Level We welcome applications from students with a mix of A levels and BTEC/Cambridge Technical qualifications. Other Entry Requirements: For more information on how to make an application, please visit our How to Apply page . If you are an International student and would like information on making an application, please see our How to Apply page . Integrated Foundation Year (IFY) Entry Requirements: The University of Northampton now offers on a range of our courses an alternative route to study; the integrated foundation year (IFY). This involves studying a foundational year before moving on to the standard three year course. DEE at A level or MPP at BTEC/Cambridge Technical or Pass (D or E) at T Level We welcome applications from students with a mix of A levels and BTEC/Cambridge Technical qualifications.
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 14 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 89%
- Learning opportunities: 96%
- Assessment and feedback: 90%
- Academic support: 98%
- Organisation and management: 95%
- Learning resources: 94%
- Student voice: 81%
Do students stay on the course?
Based on about 30 students who started
- Continued on course: 80%
- Left higher education: 15%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 19 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Working and studying: 5%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 30%
- Administrative occupations: 15%
- Process, plant and machine operatives: 10%
- Managers, directors and senior officials: 5%
- Sales occupations: 5%
- Find their work meaningful: 75%
- Feel on track for their future plans: 35%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 75 graduates, across similar courses at this university
- Yorkshire and the Humber: 5%
- East Midlands: 27%
- West Midlands: 6%
- East of England: 16%
- London: 23%
- South East: 21%
- South West: 3%
- Scotland: 1%
Who gets in
Based on about 35 students who started
- A levels: 95%
- Access course: 5%
- Other HE qualification: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Professional and Academic Skills for University Study
- Applied Learning Project
- Foundations in Business and Management
- Foundations of Marketing
- Introduction to Marketing Communications
- Foundations of Advertising Media
- Digital Marketing Essentials
- Understanding Consumers
- Professional Skills for Marketing Practice
- Tactical and Strategic Marketing
- Marketing Research and Insight
- Brand Management
- E-Marketing
- Integrated Marketing Communications
- Public Relations Management and Practice
- Managing the Communications Process
- The Customer Experience
- AI for Marketing
- Influencer and Social Media Marketing
- The Marketing Consultant
- Strategic Marketing Management
- Consumerism and Sustainability
- Global Marketing Consultancy
- Business Challenge Project
- Campaign Planning
- Content Creation for Marketing
- Digital Entrepreneur
- Business-to-Business (B2B) Marketing
- Luxury Brand Management
- Marketing Dissertation
- Research Project
Questions about this course
How much do graduates of BSc Marketing at University of Northampton earn?
The median salary is £24,000 after 15 months, £25,500 after 3 years, £29,500 after 5 years. After five years the middle half of graduates earn between £25,000 and £38,000. The £29,500 median after five years is £2,000 less than the UK median for Marketing.
What do graduates of BSc Marketing at University of Northampton do next?
80% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BSc Marketing at University of Northampton?
89% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BSc Marketing at University of Northampton?
The typical offer is BBC at A level. The average entrant had 90 UCAS points.
Is BSc Marketing at University of Northampton accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BSc Marketing at University of Northampton include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BSc Marketing at University of Northampton?
80% of students continued into their second year, and 15% left higher education.