BA Marketing (Extended Degree)
Entry requirements
UCAS Tariff: 56 to 72 Tariff Points Subject requirements: There are no specific subject requirements for this course.
About this course
BA (Hons) in Marketing, providing a comprehensive education in commercial strategy and consumer behavior. Core topics include Data Analysis, Statistics, Research Methods, Project Management, Accounting, Marketing, and Communication & Writing. Students can choose to undertake an optional work placement year or study abroad period as part of the four to five-year course structure.
Modules
- Professional Development for Responsible Management Practice
- Business Environment and Functions
- Business Information Management
- Entrepreneurship and Innovation
- Introduction to Responsible Business
- Leadership and Management in Professional Practice Project
- Financial Decision Making
- Business Analysis for Decision Making
- Preparing for Professional Practice
- Marketing Study and Consultancy Skills
- Global Marketing and Communications
- Introduction to Marketing
- Skills for Academic Success in a UK University
- Business Research and Analysis
- Human Resource Management Essentials
- Digital Business: Models, Marketing and Operations
- Market Research and Planning
- Retail and Multichannel Marketing
- Customer Experience Marketing
- Dynamics of Marketing in Sport, Music and Fashion
- Communications and Content Marketing
- Newcastle Business School Study Abroad Semester
- Newcastle Business School Work Placement Year
- Newcastle Business School Study Abroad Year
- Newcastle Business School Blended Placement Year: Work Placement Semester
- Newcastle Business School Blended Placement Year: Study Abroad Semester
- Marketing Metrics
- Responsible Marketing Strategy
- Buyer Behaviour and Integrated Marketing Communications
- Brand Management
- Digital and Data Driven Marketing
- B2B Marketing and Sales Management
- Management Enquiry
- Dissertation
- Undergraduate Consultancy Project