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BA Business and Marketing

Northumbria University

Institution
Northumbria University
Level
undergraduate
Subject
Business and Marketing BA (Hons)
Duration
3-4 years
UCAS code
N660
Typical offer
A-level CA, UCAS 96-112

Entry requirements

UCAS Tariff: 96 to 112 Tariff Points Subject requirements: There are no specific subject requirements for this course.

Modules

  • Financial Decision Making
  • Business Analysis for Decision Making
  • Preparing for Professional Practice
  • Business, Economy and Society
  • Marketing Study and Consultancy Skills
  • Introduction to Marketing
  • Skills for Academic Success in a UK University
  • Business Research and Analysis
  • Human Resource Management Essentials
  • Digital Business: Models, Marketing and Operations
  • Market Research and Planning
  • Dynamics of Marketing in Sport, Music and Fashion
  • Communications and Content Marketing
  • Applied Logistics and Supply Chain Management
  • Newcastle Business School Study Abroad Semester
  • Newcastle Business School Work Placement Year
  • Newcastle Business School Study Abroad Year
  • Newcastle Business School Blended Placement Year: Work Placement Semester
  • Newcastle Business School Blended Placement Year: Study Abroad Semester
  • Project Management
  • Marketing Metrics
  • Responsible Marketing Strategy
  • Buyer Behaviour and Integrated Marketing Communications
  • Brand Management
  • Digital and Data Driven Marketing
  • B2B Marketing and Sales Management
  • Management Enquiry
  • Dissertation
  • Undergraduate Consultancy Project