BA Marketing
Entry requirements
UCAS Tariff: 96 to 112 Tariff Points Subject requirements: There are no specific subject requirements for this course.
About this course
BA (Hons) in Marketing, focusing on the strategies and techniques behind consumer choices and commercial brand development. Core topics include Data Analysis, Statistics, Research Methods, Project Management, Accounting, Marketing, Critical & Analytical Thinking, Ethics & Professional Practice, and Entrepreneurship. The programme structure includes optional module choices in the second and final years, alongside an opportunity to undertake an optional placement year.
Modules
- Financial Decision Making
- Business Analysis for Decision Making
- Preparing for Professional Practice
- Marketing Study and Consultancy Skills
- Global Marketing and Communications
- Introduction to Marketing
- Skills for Academic Success in a UK University
- Business Research and Analysis
- Human Resource Management Essentials
- Digital Business: Models, Marketing and Operations
- Market Research and Planning
- Retail and Multichannel Marketing
- Customer Experience Marketing
- Dynamics of Marketing in Sport, Music and Fashion
- Communications and Content Marketing
- Newcastle Business School Study Abroad Semester
- Newcastle Business School Work Placement Year
- Newcastle Business School Study Abroad Year
- Newcastle Business School Blended Placement Year: Work Placement Semester
- Newcastle Business School Blended Placement Year: Study Abroad Semester
- Marketing Metrics
- Responsible Marketing Strategy
- Buyer Behaviour and Integrated Marketing Communications
- Brand Management
- Digital and Data Driven Marketing
- B2B Marketing and Sales Management
- Management Enquiry
- Dissertation
- Undergraduate Consultancy Project