BSc Business Management with Marketing
Entry requirements
A level: 112 UCAS tariff points, including a minimum of 2 A levels. BTEC National Extended Diploma: DMM. If you hold a BTEC qualification it is vital that you provide our Admissions team with details of the exact modules you have studied as part of the BTEC. Without this information we may be unable to process your application quickly and you could experience significant delays in the progress of your application to study with us. Please explicitly state the full list of modules within your qualification at the time of application. Access to HE Diploma: Pass a named Access to Higher Education Diploma, with at least 33 credits at merit and/or distinction. T level: Merit in any subject. International Baccalaureate: 28 points. Other qualifications: Other combinations and non-A level qualifications also considered.
About this course
BSc (Hons) in Innovation and Marketing, combining marketing with digital innovation and business strategy. Core topics include Data Analysis, Statistics, Accounting, and Marketing. The programme includes an optional placement year and live business consultancy projects. Students also complete a final-year Honours Project on a specialist topic.
Modules
- Placement Year
- Business Finance
- Organisational Behaviour
- Digital Technology and Innovation
- Operations and Supply Chains
- Global Business Environments
- Understanding Consumer Behaviour
- Financial Data Analysis
- Decision Making for Business
- People Management
- Operations for Competitive Advantage
- Careers and Professional Development
- Responsible Management and Regeneration
- Applied Digital Marketing: From Channels to Campaigns
- Honours Project
- Continued Careers and Professional Development
- Strategy and Leadership
- Enterprise, Innovation and Creativity
- Experiential Practice
- Marketing for a Digital World
- Strategic Marketing Management
- Business Consultancy