BSc Marketing
Entry requirements
A level: 112 points from a minimum of 2 A levels. This course considers general studies. 18 Unit BTEC National Diploma: DMM-DDM in any subject. BTEC National Diploma modules: If you hold a BTEC qualification it is vital that you provide our Admissions team with details of the exact modules you have studied as part of the BTEC. Without this information we may be unable to process your application quickly and you could experience significant delays in the progress of your application to study with us. Please explicitly state the full list of modules within your qualification at the time of application. All Access courses: Pass a named Access to HE Diploma in any subject with at least 33 credits at merit/distinction. T level: Merit in any subject. International Baccalaureate: 28 - 32 overall to include 4 at any subject at Higher Level. English and Maths accepted within: Higher Level = 4 Standard Level = 5
About this course
BSc (Hons) in Marketing, examining the theory and practice of marketing in modern business. Core topics include Marketing, Research Methods, Accounting, and Global & Comparative Perspective. The course offers an optional paid placement year and a final-year dissertation involving supervised independent research into a field of the student's choice. Students may also earn external certifications from industry academies including Google, Hootsuite, and HubSpot.
Modules
- Placement Year
- Marketing in Action
- Business Finance
- Organisational Behaviour
- Digital Technology and Innovation
- Operations and Supply Chains
- Consumer Behaviour
- Careers and Professional Development
- Advertising Brand Management and Marketing Communication
- Consumer Insights: Data Driven Decisions
- Innovation and Marketing Planning
- Service Marketing
- Responsible Management and Regeneration
- Digital Marketing
- People and Culture
- Strategic Marketing
- Continued Careers and Professional Development
- Global Marketing Management
- Contemporary Issues in Marketing
- Final Year Dissertation
- Social Media Marketing in Practice
- The Psychology of Marketing