BSc Marketing with Foundation Year
Entry requirements
A level: 32+ points from a minimum of 2 A levels. 18 Unit BTEC National Diploma/QCF Extended Diploma: Pass PPP-MMP in any subject. BTEC National Diploma modules: If you hold a BTEC qualification it is vital that you provide our Admissions team with details of the exact modules you have studied as part of the BTEC. Without this information we may be unable to process your application quickly and you could experience significant delays in the progress of your application to study with us. Please explicitly state the full list of modules within your qualification at the time of application. All Access courses: Pass Access course (any subject) plus GCSE English and Maths grade C / 4 or above or equivalent. T level: Pass in any subject. International Baccalaureate: 24-25 overall to include 4 at any subject at Higher Level. English and Maths accepted within: Higher Level = 4, Standard Level = 5. Other: Irish Highers: 32+ points. City and Guilds Level 3: We will accept with a minimum of Merit overall alongside a good GCSE profile, including English and Maths grade C / 4. Cyprus Apolytirion: 15/20 to 16/20 overall to include a pass in Maths and IELTS: 6.0 overall with 5.5 in all elements.
About this course
BSc (Hons) in Marketing, combining market research with digital strategy and consumer behaviour. Core topics include Research Methods, Project Management, Accounting, Marketing, and Entrepreneurship. The course includes a final-year dissertation and an optional paid placement year. Students may also earn industry certifications from Google, Hootsuite, and HubSpot.
Modules
- Placement Year
- Financial Literacy for Business
- Academic Skills for Success
- Contemporary Work and Organisations
- Digital Skills for Business
- Business Project
- Understanding Business in Practice
- Marketing in Action
- Business Finance
- Organisational Behaviour
- Digital Technology and Innovation
- Operations and Supply Chains
- Consumer Behaviour
- Advertising Brand Management and Marketing Communication
- Consumer Insights: Data Driven Decisions
- Innovation and Marketing Planning
- Service Marketing
- Responsible Management and Regeneration
- Digital Marketing
- People and Culture
- Strategic Marketing
- Global Marketing Management
- Contemporary Issues in Marketing
- Final Year Dissertation
- Social Media Marketing in Practice
- The Psychology of Marketing