BA Business Management with Digital Marketing
Queen Margaret University, Edinburgh
Entry requirements
Scottish Higher: Standard - BBBB, Minimum - BCCC A Level: BCC Irish Leaving Certificate: H2 H2 H3 H3 International Baccalaureate: 28 points T-Level: Management and Administration Full T-Level Passing Grade A*- C or above International: IELTS of 6.0 with no element lower than 5.5 Required subjects: English required and Maths preferred at Nat 5/GCSE level at grade C/4 or above. We can also accept National 5 Application of Maths or Lifeskills at the same grade. Mature/Access: We welcome applications from mature students with other relevant qualifications and/or experience. For more information on related HNC and HND courses, visit our College Leavers and Mature Students Advice page. Direct Entry: Year Two HNC in a related subject with B in the graded unit Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher A Level: BBB in relevant subjects Year Three HND in a related subject with CB in the graded unit For details of related HNC and HND courses, visit our College Leavers and Mature Students Advice page. Am I a Widening Access student?: We apply the minimum entry criteria to applicants who meet one or more contextual factor. To see if this would apply to you, please refer to the access and application page.
About this course
BA (Hons) in Business Management with Digital Marketing. Core topics include Marketing, Accounting, Project Management, Research Methods, and Critical & Analytical Thinking. The course holds dual accreditation from the Chartered Management Institute and the Chartered Institute of Marketing. A final-year Dissertation or Consultancy Project is completed.
Modules
- Introduction to Management and Leadership
- Development of Professional Skills in Business and Management
- Marketing and Consumer Behaviour
- Introduction to Finance and Accounting
- Digital Business and Innovation
- Data Management
- Human Resource Management
- Operations Management
- Economics, Financial Institutions and Markets
- Digital Marketing and E-Commerce Management
- Business Law
- Ethics, Social Justice and Sustainability
- Project Management
- Marketing Communication and Digital Advertising
- Digital Marketing Analytics
- Research Methods (Online)
- Strategy
- Marketing Strategy and Digital Planning
- Organisational Behaviour
- Digital Analytics Excellence
- Dissertation or Consultancy Project