BA Digital Marketing and Public Relations
Queen Margaret University, Edinburgh
Entry requirements
Scottish Higher: Standard - BBBB, Minimum - BBCC A Level: BCC Irish Leaving Certificate: H2 H2 H3 H3 International Baccalaureate: 28 points International: IELTS of 6.0 with no element lower than 5.5 Required subjects: English or Media Studies preferred at Higher/A Level. English required and Maths preferred at Nat 5/GCSE level at grade C/4 or above. We can also accept National 5 Application of Maths or Lifeskills at the same grade. Am I a Widening Access student?: We apply the minimum entry criteria to applicants who meet one or more contextual factor. To see if this would apply to you, please refer to the access and application page. Mature/Access: We welcome applications from mature students with other relevant qualifications and/or experience. Visit our College Leavers and Mature Students Advice page for more information. Direct Entry: Year Two HNC in a relevant subject with a B in the graded unit. Year Three HND in a relevant subject with CB in the graded units. For details of related HNC and HND courses, visit our College Leavers and Mature Students Advice page .
About this course
BA (Hons) in Marketing and Fashion communication. Core topics include Marketing, Data Analysis, Artificial Intelligence & Machine Learning, Design & Creative Practice, Communication & Writing, and Project Management. The course holds Chartered Institute of Marketing (CIM) accreditation and includes a four-week professional placement. Students complete a written or creative-practice dissertation in their final year.
Modules
- Introduction to Public Relations
- Marketing and Consumer Behaviour
- Media and Creative Industries
- Creative Practice: Visual Storytelling
- Creative Practice: Critical Thinking and Creative Writing
- Data Management
- AI and Digital Communication
- Digital Marketing and e-Commerce Management
- Creative Practice: Podcasting
- Persuasive Communication
- Analytics, Insights and Impact
- Ethics, Social Justice, and Sustainability
- Strategic Campaign Planning
- Marketing Communications and Digital Advertising
- Designing a Research Project
- Project Managing a Live Event
- Professional Communication Placement
- Written or Creative Practice Dissertation
- Marketing Strategy and Digital Planning
- Film and the Family
- Communication, Arts and Activism
- Reputation Issues and Crisis Management
- Women, Film and Media
- Photography and Visual Culture
- Digital Culture and Society
- Student Initiated Module
- Organisational Behaviour
- Experiential Learning Placement
- Digital Analytics for Marketing Excellence
- Negotiation Theory and Practice