BSc Business and Management (Data Analytics and Digital Business)
Entry requirements
A level: ABB IB: 32 points overall, including 4 in Maths and English at standard level
About this course
BSc in Applied Data Science and Business and Management, combining data analysis with business strategy. Core topics include Data Analysis, Statistics, Artificial Intelligence & Machine Learning, Project Management, and Accounting. Taught at Henley Business School, which holds triple accreditation from AMBA, EQUIS and AACSB. After the first year, students may transfer to other specialist BSc Business and Management pathways or the general route.
Modules
- Management Debates: Ways of Thinking about Business
- Business in Practice: Markets, Marketing and Management
- Business in Practice: Accounting for Managers
- Business in Practice: Data Analytics
- Developing Professional Excellence
- Building competitive advantage: Business Strategy and Operations
- Managing work and people: Organisational Behaviour and Human Resource Management
- Social Responsibility in Action
- An Introduction to the Management of Information Systems
- Business Applications Development
- Introduction to Machine Learning
- Information Systems and Digital Business
- Project Management
- Technology Advisory Practices
- Developing Personal Leadership
- Advanced Data Analytics for Business
- Introduction to Supply Chain Analytics
- Strategy and International Business
- Institutions and Emerging Firms
- Managing Service Operations
- New Directions in Business and Corporate Social Responsibility
- International Human Resource Management
- Digital Marketing
- Management in Media Industries
- Commercial Law
- Optional Language Modules