BSc Business and Management (Data Analytics and Digital Business) with Placement Year
Entry requirements
A level: ABB IB: 32 points overall, including 4 in Maths and English at standard level
About this course
BSc in Applied Data Science and Business and Management. Core topics include Data Analysis, Statistics, Artificial Intelligence & Machine Learning, Project Management, Accounting, and Entrepreneurship. The four-year course includes an integrated placement year. After the first year, students can transfer to other specialist pathways within Business and Management.
Modules
- Management Debates: Ways of Thinking about Business
- Business in Practice: Markets, Marketing and Management
- Business in Practice: Accounting for Managers
- Business in Practice: Data Analytics
- Developing Professional Excellence
- Building competitive advantage: Business Strategy and Operations
- Managing work and people: Organisational Behaviour and Human Resource Management
- Social Responsibility in Action
- An Introduction to the Management of Information Systems
- Business Applications Development
- Introduction to Machine Learning
- Information Systems and Digital Business
- Project Management
- Technology Advisory Practices
- Developing Personal Leadership
- Advanced Management Accounting
- Cross Cultural Marketing
- Strategy and International Business
- Institutions and Emerging Firms
- Managing Service Operations
- New Directions in Business and Corporate Social Responsibility
- International Human Resource Management
- Marketing Communications
- Optimising Marketing Performance
- Financing Entrepreneurship
- Digital Marketing
- Management in Media Industries
- Commercial Law
- Optional Language or University Wide Modules