BSc Business and Management (Marketing) with Placement Year
Entry requirements
A level: ABB IB: 32 points overall, including 4 in Maths and English at standard level
About this course
BSc in Innovation and Marketing. Core topics include Data Analysis, Statistics, Accounting, Marketing, Entrepreneurship, and Legal Analysis. The programme includes a placement year during the third year of study. The degree carries professional accreditation from the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM).
Modules
- Management Debates: Ways of thinking about business
- Developing Professional Excellence
- Business in Practice: Markets, Marketing and Management
- Business in Practice: Accounting for Managers
- Business in Practice: Data Analytics
- Building competitive advantage: Business Strategy and Operations
- Managing Work and People: Organisational Behaviour and Human Resources Management
- Social Responsibility in Action
- Marketing Essentials
- Consumer Behaviour
- Branding Theory and Practice
- Work Placement
- Digital Marketing
- Developing Personal Leadership
- Advance Management Accounting
- Strategy and International Business
- Institutions and Emerging Firms
- Managing Service Operations
- New Directions in Business and Corporate Social Responsibility
- International Marketing
- International Human Resource Management
- Marketing Communications
- Optimising Marketing Performance
- Financing Entrepreneurship
- Cross Cultural Marketing
- Financial Statement Analysis
- Private Equity and Venture Capital
- Information Systems and Digital Business
- The Dark Side of Marketing
- Global Ethics for International Management
- Social Enterprise
- Corporate Strategy
- Project Management
- Advances in Digital Marketing
- Intellectual Property Law
- Commercial Law
- Company Law
- Business Evolution
- Communication and Persuasion in Business
- Management in Media Industries
- Accounting for Business Decision Making
- Sales and Business Development
- Contemporary Topics in Leading People and Organisations
- Advanced Data Analytics for Business
- Our Relationship with Technology
- Business and Management Consultancy Skills
- Optional Language Modules