BSc Business and Management (Marketing) with Study Year Abroad
Entry requirements
A level: ABB IB: 32 points overall, including 4 in Maths and English at standard level
About this course
BSc in Innovation and Marketing, combining innovation management with marketing strategy. Core topics include Data Analysis, Statistics, Accounting, Marketing, Entrepreneurship, and Global & Comparative Perspective. This four-year programme includes an integrated study year abroad and is accredited by both the Chartered Institute of Marketing and the Institute of Data & Marketing.
Modules
- Management Debates: Ways of thinking about business
- Developing Professional Excellence
- Business in Practice: Markets, Marketing and Management
- Business in Practice: Accounting for Managers
- Business in Practice: Data Analytics
- Building competitive advantage: Business Strategy and Operations
- Managing Work and People: Organisational Behaviour and Human Resources Management
- Social Responsibility in Action
- Marketing Essentials
- Consumer Behaviour
- Branding Theory and Practice
- Digital Marketing
- Developing Personal Leadership
- Advance Management Accounting
- Strategy and International Business
- Institutions and Emerging Firms
- Managing Service Operations
- New Directions in Business and Corporate Social Responsibility
- International Marketing
- International Human Resource Management
- Marketing Communications
- Optimising Marketing Performance
- Financing Entrepreneurship
- Cross Cultural Marketing
- Financial Statement Analysis
- Private Equity and Venture Capital
- Information Systems and Digital Business
- The Dark Side of Marketing
- Global Ethics for International Management
- Social Enterprise
- Corporate Strategy
- Project Management
- Advances in Digital Marketing
- Intellectual Property Law
- Commercial Law
- Company Law
- Business Evolution
- Communication and Persuasion in Business
- Management in Media Industries
- Accounting for Business Decision Making
- Sales and Business Development
- Contemporary Topics in Leading People and Organisations
- Advanced Data Analytics for Business
- Our Relationship with Technology
- Business and Management Consultancy Skills
- Optional Language Modules