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BSc Business and Management with Foundation

University of Reading

Institution
University of Reading
Level
undergraduate
Subject
BSc Business and Management with Foundation
Duration
4 years
UCAS code
N1F1
Typical offer
A-level CCC, IB 24

Entry requirements

A level: CCC IB: 24 points overall

About this course

BSc Innovation, a business and management programme. Core topics include data analysis, statistics, accounting, marketing, entrepreneurship, artificial intelligence and machine learning, legal analysis, and policy analysis. The programme begins with a foundation year before three years of degree study, with progression to specialist pathways available on completion. The business school holds triple accreditation from AMBA, EQUIS and AACSB.

Modules

  • Learning for Change: Academic Skills and Sustainable Development
  • The World of Business
  • Transforming Organisations through People: Making Work Work
  • Conquer the World of Data
  • Conquer the World of Data for Finance
  • Management Debates: Ways of Thinking about Business
  • Business in Practice: Markets, Marketing and Management
  • Business in Practice: Accounting for Managers
  • Business in Practice: Data Analytics
  • Developing Professional Excellence
  • Building competitive advantage: Business Strategy and Operations
  • Managing work and people: Organisational Behaviour and Human Resource Management
  • Social Responsibility in Action
  • Marketing Essentials
  • Branding Theory and Practice
  • Practice of Entrepreneurship
  • Sales and Business Development
  • Accounting for Business Decision-Making
  • Firms in the Global Economy
  • Introduction to Machine Learning
  • Business Ethics 1
  • Understanding Leadership
  • Consumer Behaviour
  • Comparative International Management
  • An Introduction to the Management of Information Systems
  • Business Applications Development
  • Digital Entrepreneurship in Practice
  • Strategic Human Resource Management
  • Optional Language or University Wide Modules
  • Developing Personal Leadership
  • Project Management
  • Advanced Management Accounting
  • Information Systems and Digital Business
  • The Dark Side of Marketing
  • Cross Cultural Marketing
  • Optimising Marketing Performance
  • Strategy and International Business
  • Managing Service Operations
  • Financing Entrepreneurship
  • Digital Marketing
  • Institutions and Emerging Firms
  • New Directions in Business and Corporate Social Responsibility
  • International Human Resource Management
  • Commercial Law
  • Marketing Communications
  • Management in Media Industries
  • Financial Statement Analysis
  • Communication and Persuasion in Business
  • Advances in Digital Marketing
  • Global Ethics for International Management
  • Intellectual Property Law
  • Corporate Strategy
  • International Marketing
  • Social Enterprise
  • Private Equity and Venture Capital
  • Company Law
  • Advanced Data Analytics for Business
  • The Economics of Sports and Games
  • Introduction to Supply Chain Analytics
  • Our Relationship with Technology
  • Business and Management Consultancy Skills
  • Contemporary Topics in Leading People and Organisations
  • Contemporary Issues and Trends
  • Business Applications of AI
  • Luxury Brand Management
  • Optional Language or University Wide Modules