BSc Business and Management with Placement Year
Entry requirements
A level: ABB IB: 32 points overall, including 4 in Maths and English at standard level
About this course
BSc in Innovation, exploring how businesses develop and implement new ideas across management and technology. Core topics include Marketing, Entrepreneurship, Data Analysis, Statistics, Accounting, Artificial Intelligence & Machine Learning, Design & Creative Practice, and Human Behaviour. The four-year course includes a sandwich placement year for real-world industry experience. After the first year, students can transfer to specialist pathways including Entrepreneurship and Innovation, Data Analytics and Digital Business, or Marketing.
Modules
- Management Debates: Ways of thinking about business
- Business in Practice: Markets, Marketing and Management
- Business in Practice: Accounting for Managers
- Business in Practice: Data Analytics
- Developing Professional Excellence
- Building competitive advantage: Business Strategy and Operations
- Managing work and people: Organisational Behaviour and Human Resource Management
- Social Responsibility in Action
- Marketing Essentials
- Branding Theory and Practice
- Practice of Entrepreneurship
- Sales and Business Development
- Accounting for Business Decision-Making
- Firms in the Global Economy
- Introduction to Machine Learning
- Business Ethics 1
- Understanding Leadership
- Consumer Behaviour
- Comparative International Management
- An Introduction to the Management of Information Systems
- Business Applications Development
- Digital Entrepreneurship in Practice
- Strategic Human Resource Management
- Optional Language or University Wide Modules
- Work Placement
- Developing Personal Leadership
- Project Management
- Advanced Management Accounting
- Information Systems and Digital Business
- The Dark Side of Marketing
- Cross Cultural Marketing
- Optimising Marketing Performance
- Strategy and International Business
- Managing Service Operations
- Financing Entrepreneurship
- Digital Marketing
- Institutions and Emerging Firms
- New Directions in Business and Corporate Social Responsibility
- International Human Resource Management
- Commercial Law
- Marketing Communications
- Management in Media Industries
- Financial Statement Analysis
- Communication and Persuasion in Business
- Advances in Digital Marketing
- Global Ethics for International Management
- Intellectual Property Law
- Corporate Strategy
- International Marketing
- Social Enterprise
- Private Equity and Venture Capital
- Company Law
- Advanced Data Analytics for Business
- The Economics of Sports and Games
- Introduction to Supply Chain Analytics
- Our Relationship with Technology
- Business and Management Consultancy Skills
- Contemporary Topics in Leading People and Organisations
- Contemporary Issues and Trends
- Business Applications of AI
- Luxury Brand Management
- Optional Language or University Wide Modules