BSc Consumer Behaviour and Marketing
Entry requirements
A level: BBB IB: 30 points overall
About this course
Applied Psychology BSc and Marketing, combining psychology with consumer behaviour research. Core topics include Data Analysis, Statistics, Research Methods, Marketing, Entrepreneurship, and Social & Cultural Analysis. The course holds Chartered Institute of Marketing accreditation, with graduates receiving exemptions from all but one CIM Certificate module and all but two Diploma modules. An independent research project can be completed in the final year, and an optional placement year is available between the second and final year.
Modules
- Consumer Psychology
- Global Sustainability: Challenges and Prospects
- The Economic Environment
- Research and Professional Skills for Business and Marketing
- The Fundamentals of Management and Marketing
- Optional Language or University Wide Modules
- The Food Business
- What the Font? Making and Using Typefaces
- Applied Marketing and Management
- Consumer Attitudes and Behaviour
- Digital Marketing
- Research Methods and Data Analysis
- Branding Theory and Practice
- Practice of Entrepreneurship
- Intercultural Competence and Communication
- Optional Language or University Wide Modules
- Marketing Strategy
- Contemporary Issues in Consumer Behaviour and Marketing
- Independent Research Project
- Applied Marketing Project
- Advances in Digital Marketing
- Food Policy and Supply Chain Management
- International Human Resource Management
- The Dark Side of Marketing
- Optional Language or University Wide Modules