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BSc Consumer Behaviour and Marketing with Foundation Year

University of Reading

Institution
University of Reading
Level
undergraduate
Subject
BSc Consumer Behaviour and Marketing with Foundation Year
Duration
4 years
UCAS code
CN88
Typical offer
A-level CCD, IB 24

Entry requirements

A level: CCD We welcome applicants from non-traditional educational backgrounds (for example, mature students, students who study part-time or those who have studied at International Schools in the UK or elsewhere) and will consider applicants on a case-by-case basis. IB: 24 points overall

About this course

BSc in Applied Psychology and Marketing. Core topics include Data Analysis, Statistics, Research Methods, Marketing, Entrepreneurship, and Human Behaviour. The course spans four years, with a foundation year before the standard three-year BSc. Optional cross-departmental modules or language study are available.

Modules

  • Business, Consumers and Sustainability
  • Foundation Introduction to Research Methods in Psychology
  • Foundation Introduction to Data Analysis in Psychology
  • Academic and Scientific Skills: Foundations for Tackling Global Challenges 1
  • Cognition and Health Promotion
  • Introducing Language and Communication
  • Consumer Psychology
  • Global Sustainability: Challenges and Prospects
  • The Economic Environment
  • Research and Professional Skills for Business and Marketing
  • The Fundamentals of Management and Marketing
  • Introduction to Psychology
  • The Food Business
  • British Society
  • What the Font? Making and Using Typefaces
  • Optional Language or University Wide Modules
  • Applied Marketing and Management
  • Consumer Attitudes and Behaviour
  • Digital Marketing
  • Research Methods and Data Analysis
  • Branding Theory and Practice
  • Create Your Business
  • Intercultural Competence and Communication
  • Practice of Entrepreneurship
  • Optional Language or University Wide Modules
  • Climate Change: Causes and Consequences
  • Marketing Strategy
  • Contemporary Issues in Consumer Behaviour and Marketing
  • Independent Research Project
  • Applied Marketing Project
  • Advances in Digital Marketing
  • Food Policy and Supply Chain Management
  • International Human Resource Management
  • The Dark Side of Marketing
  • Optional Language or University Wide Modules