BSc Consumer Behaviour and Marketing with Placement Year
Entry requirements
A level: BBB IB: 30 points overall
About this course
BSc in Applied Psychology and Marketing, combining consumer behaviour with business and marketing. Core topics include Consumer Psychology, Marketing, Research Methods, Data Analysis, Statistics, Entrepreneurship, and Social & Cultural Analysis. The course is accredited by the Chartered Institute of Marketing, enabling exemptions from CIM Certificate and Diploma modules. A placement year is available between the second and final year, and the final year includes an independent research project or a marketing consultancy project with a live organisation.
Modules
- Consumer Psychology
- Global Sustainability: Challenges and Prospects
- The Economic Environment
- Research and Professional Skills for Business and Marketing
- The Fundamentals of Management and Marketing
- Optional Language or University Wide Modules
- The Food Business
- What the Font? Making and Using Typefaces
- Applied Marketing and Management
- Consumer Attitudes and Behaviour
- Digital Marketing
- Research Methods and Data Analysis
- Branding Theory and Practice
- Practice of Entrepreneurship
- Intercultural Competence and Communication
- Optional Language and University Wide Modules
- Marketing Strategy
- Contemporary Issues in Consumer Behaviour and Marketing
- Independent Research Project
- Applied Marketing Project
- Advances in Digital Marketing
- Food Policy and Supply Chain Management
- International Human Resource Management
- The Dark Side of Marketing
- Optional Language or University Wide Modules