BSc Food Business and Marketing with Placement Year
Entry requirements
A level: BBB IB: 30 points overall
About this course
BSc in Innovation and Marketing. Core topics include Marketing, Entrepreneurship, Research Methods, Data Analysis, Social & Cultural Analysis, and Global & Comparative Perspective. The four-year programme includes an integrated year-long work placement, and final-year students complete either an applied marketing project or an independent research project. The degree is accredited by the Chartered Institute of Marketing, providing exemptions toward CIM professional qualifications.
Modules
- The Economic Environment
- The Food Business
- The Fundamentals of Management and Marketing
- Global Sustainability: Challenges and Prospects
- Research and Professional Skills for Business and Marketing
- Agricultural Production Systems
- British Society
- Consumer Psychology
- Economics of Climate Change
- Inequality
- Applied Marketing and Management
- Research Methods and Data Analysis
- Practice of Entrepreneurship
- Food Choice
- Digital Marketing
- Branding Theory and Practice
- Intercultural Competence and Communication
- Marketing Strategy
- Food Policy and Supply Chain Management
- Independent Research Project
- Applied Marketing Project
- Advanced Livestock Production and Product Quality
- Advances in Digital Marketing
- Contemporary Issues and Policy in Consumer Behaviour and Marketing
- The Dark Side of Marketing