BSc International Business and Management
Entry requirements
A level: ABB IB: 32 points, including 4 in SL English and Maths.
About this course
BSc in Innovation and Business. Core topics include Data Analysis, Statistics, Accounting, Marketing, Entrepreneurship, and Artificial Intelligence & Machine Learning. After the first year, students may transfer to specialist pathways such as Entrepreneurship and Innovation, Marketing, or Data Analytics and Digital Business. The degree is also available as a four-year option incorporating a Placement Year or Study Year Abroad.
Modules
- Management Debates: Ways of thinking about business
- Developing Professional Excellence
- Business in Practice: Markets, Marketing and Management
- Business in Practice: Accounting for Managers
- Business in Practice: Data Analytics
- Building Competitive Advantage: Business Strategy and Operations
- Managing Work and People: Organisational Behaviour and Human Resources Management
- Social Responsibility in Action
- Marketing Essentials
- Firms in the Global Economy
- Practice of Entrepreneurship
- Introduction to Machine Learning
- Business Ethics 1
- Accounting for Business Decision-Making
- Comparative International Management
- Sales and Business Development
- An Introduction to the Management of Information Systems
- Business Applications Development
- Branding Theory and Practice
- Understanding Leadership
- Consumer Behaviour
- Strategic Human Resource Management
- Digital Entrepreneurship in Practice
- Optional Language Modules
- Corporate Strategy
- Developing Personal Leadership
- Advanced Data Analytics for Business
- Introduction to Supply Chain Analytics
- Business and Management Consultancy Skills
- Contemporary issues and Trends
- Digital Marketing
- Advanced Management Accounting
- Strategy and International Business
- Institutions and Emerging Firms
- Managing Service Operations
- New Directions in Business and Corporate Social Responsibility
- International Marketing
- International Human Resource Management
- Marketing Communications
- Optimising Marketing Performance
- Financing Entrepreneurship
- Financial Statement Analysis
- Private Equity and Venture Capital
- Information Systems and Digital Business
- The Dark Side of Marketing
- Global Ethics for International Management
- Social Enterprise
- Project Management
- Advances in Digital Marketing
- Dissertation
- Intellectual Property Law
- Commercial Law
- Company Law
- Cross Cultural Marketing
- Communication and Persuasion in Business
- Management in Media Industries
- Optional Language Modules