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BSc International Business and Management with a Modern Language with Placement Year

University of Reading

Institution
University of Reading
Level
undergraduate
Subject
BSc International Business and Management with a Modern Language with Placement Year
Duration
4 years
UCAS code
N1R8
Typical offer
A-level ABB, IB 32

Entry requirements

A level: ABB IB: 32 points, including 4 in SL English and Maths.

About this course

BSc in Innovation and Hebrew and Jewish Studies. Core topics include Data Analysis, Accounting, Marketing, Entrepreneurship, Artificial Intelligence & Machine Learning, and Project Management. The course includes an integrated placement year, and students may begin a language at beginner level. After the first year, there is an option to transfer to other specialist pathways.

Modules

  • Developing Professional Excellence
  • Business in Practice: Markets, Marketing and Management
  • Business in Practice: Accounting for Managers
  • Business in Practice: Data Analytics
  • Ideas of Frenchness 1
  • The Making of Contemporary Germany
  • Making Italians: A Journey in the History and Culture of Modern Italy
  • The Making of Modern Spain and Latin America
  • Beginners French, German, Italian or Spanish Language
  • Intermediate French, German, Italian or Spanish Language
  • Advanced French, German, Italian or Spanish Language I
  • Building Competitive Advantage: Business Strategy and Operations
  • Managing Work and People: Organisational Behaviour and Human Resources Management
  • Social Responsibility in Action
  • How to Think in French
  • The First World War: Then and Now
  • Cinema of Germany
  • Glorification, Denial and Contempt: Reconstructing Austria's Past
  • Culture and Revolution in Modern Latin America
  • Literature and Society in the Modern Hispanic World
  • One country, many languages. Linguistic variety and society in contemporary Italy
  • 'Apocalittici e integrati': Intellectuals and Society in Twentieth Century Italy
  • Italian Fascism: Ideologies, Resistance, Legacies
  • Intermediate French, German, Italian or Spanish Language
  • Advanced French, German, Italian or Spanish Language I
  • Advanced French, German, Italian or Spanish Language II
  • Firms in the Global Economy
  • Practice of Entrepreneurship
  • Sales and Business Development
  • Understanding Leadership
  • Unity, Nationalism and Regionalism in Europe
  • Marketing Essentials
  • Culture, Communication and Conflict: Contemporary Challenges in the Interconnected World
  • Consumer Behaviour
  • Comparative International Management
  • Introduction to Machine Learning
  • Developing Personal Leadership
  • Philanthropy à la Française: The History of Ideas and Practices in the French Third Sector
  • French Popular Music and Society
  • The German Language and National Identity
  • Modern Languages for Management and Business
  • War on Screen - Germany and its films about WWII
  • Language, Diversity, and Inclusion: The representation of the otherness in the Italian context
  • Where Truth Lies: Reality, Fiction and Storytelling in Contemporary Italian Media and Culture
  • Memory, Dictatorship and Cultural Resistance in the Southern Cone
  • Narrating the Colombian Conflict
  • Writers and Publishers in Spain
  • Advanced French, German, Italian or Spanish Language I
  • Advanced French, German, Italian or Spanish Language II
  • Advanced French, German, Italian or Spanish Language III
  • Financial Statement Analysis
  • Strategy and International Business
  • Institutions and Emerging Firms
  • Managing Service Operations
  • New Directions in Business and Corporate Social Responsibility
  • International Marketing
  • International Human Resource Management
  • Marketing Communications
  • Optimising Marketing Performance
  • Financing Entrepreneurship
  • Communication and Persuasion in Business
  • Private Equity and Venture Capital
  • Information Systems and Digital Business
  • The Dark Side of Marketing
  • Global Ethics for International Management
  • Social Enterprise
  • Corporate Strategy
  • Project Management
  • Cross Cultural Marketing
  • Intellectual Property Law
  • Commercial Law
  • Company Law
  • Advances in Digital Marketing
  • Management in Media Industries
  • Digital Marketing
  • Advanced Data Analytics for Business
  • Introduction to Supply Chain Analytics
  • Business and Management Consultancy Skills
  • Contemporary Issues and Trends