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BSc International Business and Management with Placement Year

University of Reading

Institution
University of Reading
Level
undergraduate
Subject
BSc International Business and Management with Placement Year
Duration
4 years
UCAS code
N110
Typical offer
A-level ABB, IB 32

Entry requirements

A level: ABB IB: 32 points, including 4 in SL English and Maths.

About this course

BSc in Innovation and Business. Core topics include Accounting, Marketing, Entrepreneurship, Artificial Intelligence & Machine Learning, Data Analysis, and Legal Analysis. This four-year course includes an integrated placement year in the third year. After the first year, students may transfer to other specialist pathways within the same business school.

Modules

  • Management Debates: Ways of thinking about business
  • Developing Professional Excellence
  • Business in Practice: Markets, Marketing and Management
  • Business in Practice: Accounting for Managers
  • Business in Practice: Data Analytics
  • Building Competitive Advantage: Business Strategy and Operations
  • Managing Work and People: Organisational Behaviour and Human Resources Management
  • Social Responsibility in Action
  • Marketing Essentials
  • Firms in the Global Economy
  • Practice of Entrepreneurship
  • Introduction to Machine Learning
  • Business Ethics 1
  • Accounting for Business Decision-Making
  • Comparative International Management
  • Sales and Business Development
  • An Introduction to the Management of Information Systems
  • Business Applications Development
  • Branding Theory and Practice
  • Understanding Leadership
  • Consumer Behaviour
  • Strategic Human Resource Management
  • Digital Entrepreneurship in Practice
  • Optional Language Modules
  • Corporate Strategy
  • Developing Personal Leadership
  • Advanced Data Analytics for Business
  • Introduction to Supply Chain Analytics
  • Business and Management Consultancy Skills
  • Contemporary issues and Trends
  • Digital Marketing
  • Advanced Management Accounting
  • Strategy and International Business
  • Institutions and Emerging Firms
  • Managing Service Operations
  • New Directions in Business and Corporate Social Responsibility
  • International Marketing
  • International Human Resource Management
  • Marketing Communications
  • Optimising Marketing Performance
  • Financing Entrepreneurship
  • Financial Statement Analysis
  • Private Equity and Venture Capital
  • Information Systems and Digital Business
  • The Dark Side of Marketing
  • Global Ethics for International Management
  • Social Enterprise
  • Project Management
  • Advances in Digital Marketing
  • Dissertation
  • Intellectual Property Law
  • Commercial Law
  • Company Law
  • Cross Cultural Marketing
  • Communication and Persuasion in Business
  • Management in Media Industries
  • Optional Language Modules