BSc International Business and Management with Study Year Abroad
Entry requirements
A level: ABB IB: 32 points, including 4 in SL English and Maths.
About this course
BSc in Innovation and Business, combining business management with technology-driven approaches. Core topics include Data Analysis, Statistics, Accounting, Marketing, Entrepreneurship, and Artificial Intelligence & Machine Learning. The programme includes an integrated study year at an overseas partner university. After the first year, students may transfer to alternative specialist pathways including Marketing or Data Analytics and Digital Business.
Modules
- Management Debates: Ways of thinking about business
- Developing Professional Excellence
- Business in Practice: Markets, Marketing and Management
- Business in Practice: Accounting for Managers
- Business in Practice: Data Analytics
- Building Competitive Advantage: Business Strategy and Operations
- Managing Work and People: Organisational Behaviour and Human Resources Management
- Social Responsibility in Action
- Marketing Essentials
- Firms in the Global Economy
- Practice of Entrepreneurship
- Introduction to Machine Learning
- Business Ethics 1
- Accounting for Business Decision-Making
- Comparative International Management
- Sales and Business Development
- An Introduction to the Management of Information Systems
- Business Applications Development
- Branding Theory and Practice
- Understanding Leadership
- Consumer Behaviour
- Strategic Human Resource Management
- Digital Entrepreneurship in Practice
- Optional Language Modules
- Study Year Abroad
- Corporate Strategy
- Developing Personal Leadership
- Advanced Data Analytics for Business
- Introduction to Supply Chain Analytics
- Business and Management Consultancy Skills
- Contemporary issues and Trends
- Digital Marketing
- Advanced Management Accounting
- Strategy and International Business
- Institutions and Emerging Firms
- Managing Service Operations
- New Directions in Business and Corporate Social Responsibility
- International Marketing
- International Human Resource Management
- Marketing Communications
- Optimising Marketing Performance
- Financing Entrepreneurship
- Financial Statement Analysis
- Private Equity and Venture Capital
- Information Systems and Digital Business
- The Dark Side of Marketing
- Global Ethics for International Management
- Social Enterprise
- Project Management
- Advances in Digital Marketing
- Dissertation
- Intellectual Property Law
- Commercial Law
- Company Law
- Cross Cultural Marketing
- Communication and Persuasion in Business
- Management in Media Industries
- Optional Language Modules