BSc Digital Marketing
About this course
BSc (Hons) Digital Marketing is an undergraduate digital marketing degree centred on contemporary online promotion, campaign strategy, and consumer engagement. Core topics include Data Analysis, Statistics, Research Methods, Marketing, Communication & Writing, Critical & Analytical Thinking, Ethics & Professional Practice, and Entrepreneurship. The course features professional accreditation from the Chartered Institute of Marketing (CIM) and includes an optional placement year as well as an available foundation year. The course begins with Year 0 foundation modules such as Data Analysis and Research Skills and Fundamentals of Business, providing baseline numeracy and organisational principles. Year 1 introduces core concepts through The Global Economy, The Future of Work, Marketing and Consumer Insights, and Digital Content Creation. Year 2 advances into applied methods via How to Change the World, Digital Marketing Strategy, Strategic Brand Management, and Customer Analytics. The final year concludes with advanced studies in Advertising and Digital Storytelling, Social Media and Influencers, Career Project Skills, and a capstone Career Project.
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Entry requirements
Entry tariff: 96–112 UCAS points (or equivalent). Foundation Year: 64–80 UCAS points (or equivalent).
Modules
- Academic Skills and Communication (foundation students only)
- English for Academic Practice (international students)
- Data Analysis and Research Skills
- Fundamentals of Business
- Exploring Business Environments
- The Global Economy
- The Future of Work
- Marketing and Consumer Insights
- Digital Content Creation
- How to Change the World
- Digital Marketing Strategy
- Strategic Brand Management
- Customer Analytics
- Advertising and Digital Storytelling
- Social Media and Influencers
- Career Project Skills
- Career Project