BSc Marketing
Royal Holloway, University of London
Entry requirements
A level: ABB-BBB (Required subjects: We require English Language and Mathematics GCSE at grade 4 (C)) IB: 6,5,5 at Higher level or 32 points overall.
About this course
BSc in Marketing. Core topics include Research Methods, Marketing, and Critical & Analytical Thinking. The programme is accredited by the AACSB, the Chartered Institute of Marketing, and the CIM Employability Programme, and integrates the CIM Level 4 Certificate in Professional Marketing into its curriculum. The Marketing Impact Project module requires students to develop a marketing plan addressing real-world industry challenges.
Modules
- Professional Skills
- Fundamentals of Marketing
- Fundamentals of Data Visualization in Marketing
- New Technologies in Marketing
- Business and Marketing in Context
- Communications for business
- Responsible Marketing and Consumption
- Consumer Psychology
- Research Methods in Marketing
- Marketing in Action
- Marketing Impact Project
- Contemporary Issues in Marketing
- Entrepreneurial Marketing
- Services and Retail Marketing
- Advertising and Branding