BSc Management with Marketing
Royal Holloway, University of London
Entry requirements
A level: ABB-BBB (Required subjects: We require English Language and Mathematics GCSE at grade 4 (C)) IB: 6,5,5 at Higher level or 32 points overall.
About this course
BSc in Marketing and Business and Management. Core topics include Data Analysis, Statistics, Accounting, Marketing, Entrepreneurship, and Ethics & Professional Practice. The final year includes a Business and Management Impact Project addressing real-world business challenges. Optional modules in management consulting, digital marketing, and brand management allow specialisation in later years.
Modules
- Professional Skills
- Quantitative Skills and Ideas for Decision Making
- Foundations for Enterprise Internationalisation
- Fundamentals of Accounting and Finance
- Foundations for Sustainable Business
- People and Organisations
- Fundamentals of Digital Enterprise
- Principles of Marketing
- Communications for business
- The Global Economy
- Responsible Business and Management
- Consumer Behaviour
- Data Visualisation and Analytics
- Marketing Research
- Digital Marketing and Customer Experience
- Management Accounting
- Digital Innovation and Circular Economy
- Human Resource Management
- Managing Organisational Change
- Operations Management
- Career Management in a Changing World
- Business Law for Accounting and Finance
- Financial Literacy and Personal Financial Planning
- Management, Music and Creativity
- Retail Marketing: Strategies and Operations
- Business and Management Impact Project I
- Business and Management Impact Project II
- Business Negotiation Skills in Context
- Management Consulting
- Career Management and Employability Skills
- Contemporary Issues in Marketing
- Strategic Brand Management
- Advertising and Promotion in the Digital Age
- Marketing, People and the Planet
- Asia Pacific Business
- Current Issues in the Global Workplace
- Wellbeing at Work
- Corporate Enterprise
- Social Media, Networks and Business
- Strategic Finance
- Corporate Entrepreneurship
- Responsible Entrepreneurship and Innovation
- Organisation Ethics and Decision Making
- European Business
- Business and Professional Ethics
- Equality, Diversity and Inclusion
- Strategic Management Accounting
- Business Data Analytics
- Leading and Leadership in Organisations
- Innovation, Strategy and the Corporation
- Management and the Arts
- Organisations and Accountability