BA Digital Video Production and Marketing
Entry requirements
GCSE: English Language and Maths at grade C/level 4 or above (or equivalent). You must fulfil our GCSE entry requirements as well as one of the requirements listed below. UCAS tariff: 112-120 points. If you are applying for 2027 entry the requirement will be: 104 UCAS points. A level: 112-120 points. If you are applying for 2027 entry the requirement will be: 104 UCAS points. T level: Merit BTEC: DMM Access to HE: Pass Level 3 Access to HE with 112-120 points. If you are applying for 2027 entry the requirement will be: 104 UCAS points. Scottish Highers: 112-120 points. If you are applying for 2027 entry the requirement will be: 104 UCAS points. Irish Leaving Certificate: 112-120 points. If you are applying for 2027 entry the requirement will be: 104 UCAS points. IB: 31-32 points European Baccalaureate: Pass in Diploma of at least 73-78%
About this course
BA (Hons) in Business and Management and Marketing, combining marketing with digital video production and content development. Core topics include Research Methods and Entrepreneurship. Modules cover data driven decision making, marketing communications, customer experience, and creative advertising alongside production and editing skills. The degree culminates in a Final Dissertation (Major Project) with industry collaboration opportunities, and is taught by industry professionals.
Modules
- Video Production for Marketing
- Mobile, Media and Marketing
- Influence, Motivators and Behaviours
- Production and Editing
- Campaigns in Practice
- Data Driven Decision Making
- Advanced Video Production for Marketing
- Creative Industries: Engagement
- Customer Experience and Value Creation
- Creative Industries: Collaboration
- Advanced Production and Editing
- Marketing Communications
- The Future of Creative Advertising
- Creative Industries: Careers and Entrepreneurship
- Technology Innovation
- Leadership and Management for Digital Video Production and Marketing
- Advanced Commercial Video Production
- Final Dissertation (Major Project)