BA Marketing
Entry requirements
GCSE: Maths and English at grade C / grade 4 or above. You must fulfil our GCSE entry requirements as well as one of the requirements listed below. UCAS tariff: 104 UCAS points A level: 104 UCAS points BTEC: DMM Access to HE: 104 UCAS points from 45 level 3 credits T level: Merit IB: 30 Points including a grade 5 standard level Maths and 6 in standard level English or 4 higher level Maths and 5 higher level English Scottish Highers: 104 UCAS points from minimum of 2 Advanced Highers Irish Leaving Certificate: 104 UCAS points from a minimum of 2 higher level subjects including a minimum of H7 (D3) or O4 (C3) in Maths and English European Baccalaureate: Pass Diploma with 60% or above
About this course
BA (Hons) in Innovation, combining marketing, digital technology and business strategy. Core topics include Marketing, Entrepreneurship, Data Analysis, Project Management, Artificial Intelligence & Machine Learning and Research Methods. The course includes a capstone Integrated Learning Project offering a choice between a research dissertation, a consultancy project or an entrepreneurial simulation. A CIM Certificate in Professional Marketing can be attained through specific modules in the programme.
Modules
- Understanding Organisations
- Data Driven Decision Making
- Mobile, Media and Marketing
- Developing your Career Foundations
- Global Business and Sustainable Digital Futures
- Campaigns in Practice
- Project Management
- Insight to Impact - Business Decision Making in Context
- Customer Experience and Value Creation
- Developing Your Professional Identity
- Live Project for Digital Marketing
- Marketing Communications
- The Professional Graduate
- Sustainable Business Practice
- Marketing in Action
- Innovation Project
- Organisational Strategy and Leadership
- Advanced Digital Marketing
- Integrated Learning Project