BA Marketing with Foundation Year
Entry requirements
GCSE: Maths and English at grade C / grade 4 or above. Applicants who do not have the equivalent of grade C or above in these areas will be considered on a case-by-case basis. You must fulfil our GCSE entry requirements as well as one of the requirements listed below. If you are applying for September 2027, the requirements will be: Maths and English grade D/3 or equivalent Functional Skills (L2). UCAS tariff: 64 UCAS points A level: 64 UCAS points BTEC: MPP T level: Pass, D/E in core subject Access to HE: 64 UCAS points from 45 level 3 credits Scottish Highers: 64 UCAS points from minimum of 2 Advanced Highers Irish Leaving Certificate: 64 UCAS points from 2 higher level subjects
About this course
BA (Hons) in Innovation, combining marketing with digital business strategy. Core topics include Marketing, Data Analysis, Entrepreneurship, Project Management, and Artificial Intelligence & Machine Learning. The programme includes a foundation year and incorporates modules aligned with the CIM Certificate in Professional Marketing. A capstone Integrated Learning Project allows choice between a research dissertation, consultancy project, or entrepreneurial simulation.
Modules
- Foundations of Business
- Academic and Personal Skills
- Sustainable Business Development
- Digital Business
- Business Project
- Employability for Life
- Understanding Organisations
- Data Driven Decision Making
- Mobile, Media and Marketing
- Developing your Career Foundations
- Global Business and Sustainable Digital Futures
- Campaigns in Practice
- Project Management
- Insight to Impact - Business Decision Making in Context
- Customer Experience and Value Creation
- Developing Your Professional Identity
- Live Project for Digital Marketing
- Marketing Communications
- The Professional Graduate
- Sustainable Business Practice
- Marketing in Action
- Innovation Project
- Organisational Strategy and Leadership
- Advanced Digital Marketing
- Integrated Learning Project