BA Business Management and Marketing
Entry requirements
UCAS points: 112-120 A level: BBC-BBB at A Level BTEC: DDM in BTEC Extended Diploma T level: Merit overall from a T level qualification
About this course
BA (Hons) in Business and Marketing, combining management theory with marketing practice. Core topics include Marketing, Accounting, Data Analysis, Project Management, Entrepreneurship, and Environmental Analysis. The course offers a sandwich placement year and a study-abroad semester option, while a final-year consultancy project involves developing solutions for real industry clients. The degree holds professional accreditation from the Chartered Institute of Marketing and the Institute of Leadership and Management.
Modules
- Contemporary Business Management
- Foundations Of Business
- Foundations Of Marketing
- Understanding People And Cultures
- Applied Business Management Practices
- Building Customer Value
- Managing Business And Financial Performance
- Developing Your Business Idea
- Experiential Marketing Events
- Foreign Language (French, Spanish, Italian)
- Study Abroad - Sheffield Business School
- The Digital Customer Experience
- Undergraduate Sandwich Placement Applied Professional Diploma
- Consultancy Project
- Strategic Marketing And Brand Management
- Strategy In The Global And Digital Environment
- Consumer Psychology
- Contemporary Leadership In Context
- Marketing In A Global Context