BA Digital Marketing
Entry requirements
UCAS points: 112-120 A level: BBC-BBB at A Level BTEC: DDM in BTEC Extended Diploma T level: Merit overall from a T level qualification
About this course
BA (Honours) in Marketing and Film Studies, exploring marketing principles alongside film and visual culture. Core topics include Marketing, Data Analysis, Accounting, Research Methods, Project Management, and Environmental Analysis. The course offers an optional sandwich placement year of at least 24 weeks, and is accredited by the Chartered Institute of Marketing (CIM), allowing students to gain professional qualifications through the CIM Accredited Degree partnership.
Modules
- Contemporary Marketing
- Foundations Of Business
- Foundations Of Digital Marketing
- Understanding People And Cultures
- Digital Marketing Planning And Performance
- Managing Business And Financial Performance For Marketers
- Professional Development For The Marketer
- Experiential Marketing Events
- Foreign Language (French, Spanish, Italian)
- Study Abroad - Sheffield Business School
- The Corporate Customer
- The Digital Customer Experience
- Undergraduate Sandwich Placement Applied Professional Diploma
- Consultancy Project
- Managing Brands In A Digital Environment
- Strategy In The Global And Digital Environment
- Consumer Psychology
- Contemporary Leadership In Context
- Marketing In A Global Context