BA Marketing
Entry requirements
UCAS points: 112-120 A level: BBC-BBB at A Level BTEC: DDM in BTEC Extended Diploma T level: Merit overall from a T level qualification
About this course
BA (Hons) in Marketing, combining brand management, consumer psychology and global strategy. Core topics include Data Analysis, Research Methods, Project Management, Accounting, Environmental Analysis, and Communication & Writing. The course offers a four-year sandwich variant incorporating a 24-week professional placement, and students may study abroad for one semester in their second year. Graduates can pursue CIM professional qualifications through the university's accredited degree partnership.
Modules
- Contemporary Marketing
- Foundations Of Business
- Foundations Of Marketing
- Understanding People And Cultures
- Creative Brand Management
- Managing Business And Financial Performance For Marketers
- Professional Development For The Marketer
- Experiential Marketing Events
- Foreign Language (French, Spanish, Italian)
- Study Abroad - Sheffield Business School
- The Corporate Customer
- The Digital Customer Experience
- Undergraduate Sandwich Placement Applied Professional Diploma
- Consultancy Project
- Customer Insights And Sustainable Innovation In Marketing Strategy
- Strategy In The Global And Digital Environment
- Consumer Psychology
- Contemporary Leadership In Context
- Marketing In A Global Context