BA Marketing Communications and Advertising
Entry requirements
UCAS points: 112-120 A level: BBC-BBB at A Level BTEC: DDM in BTEC Extended Diploma T level: Merit overall from a T level qualification
About this course
BA (Honours) in Marketing. Core topics include Data Analysis, Research Methods, Project Management, Environmental Analysis, Communication & Writing, and Global & Comparative Perspective. The programme holds AACSB accreditation and offers CIM Accredited Degree partnership for professional qualifications. An optional sandwich placement provides at least 24 weeks of industry experience.
Modules
- Contemporary Marketing
- Foundations Of Business
- Foundations Of Marketing Communications And Advertising
- Understanding People And Cultures
- Campaign Creation And Management
- Managing Business And Financial Performance For Marketers
- Professional Development For The Marketer
- Experiential Marketing Events
- Foreign Language (French, Spanish, Italian)
- Study Abroad - Sheffield Business School
- The Corporate Customer
- The Digital Customer Experience
- Undergraduate Sandwich Placement Applied Professional Diploma
- Branding, Advertising And Corporate Communications
- Consultancy Project
- Strategy In The Global And Digital Environment
- Consumer Psychology
- Contemporary Leadership In Context
- Marketing In A Global Context