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BA Fashion Marketing with Management

University of Southampton

Institution
University of Southampton
Level
undergraduate
Subject
Fashion Marketing with Management
Duration
3 years
UCAS code
WN25
Typical offer
A-level BBC, IB 28

Entry requirements

A level: Our standard offer is BBC at A-level or equivalent qualification, we also consider grades of comparable value. IB: Pass, with 28 points overall with 14 points at Higher Level

About this course

Bachelor of Arts in Fashion Marketing with Management, a business and management and fashion design degree centred on commercial and creative approaches to the fashion and lifestyle sectors. Core topics include Marketing, Critical & Analytical Thinking, and Design & Creative Practice. Students can undertake an optional year abroad or a year in employment between stages of study. The first year covers foundational concepts through Business and Marketing for Fashion, Fashion Communication: Digital Futures, Fashion: Society, Culture, and Context, and The Future Consumer. The second year addresses commercial analysis and evolving retail landscapes via Buying, Merchandising & Licensing, Fashion Consumers and Community, and Fashion Environments, alongside optional collaborative briefs. The final year involves advanced digital strategy and professional planning alongside the comprehensive Final Major Project Part 1 and Final Major Project Part 2.

Modules

  • Business and Marketing for Fashion
  • Fashion Communication: Digital Futures
  • Fashion: Society, Culture, and Context
  • The Future Consumer
  • Buying, Merchandising & Licensing
  • Fashion Consumers and Community
  • Fashion Environments
  • Collaborate (B)
  • Collaborate (A)
  • Collaborate (C)
  • WSA Year Abroad
  • Digital Marketing: Creative Practice
  • Digital Marketing: Future Landscapes
  • Final Major Project Part 1
  • Final Major Project Part 2 (Fashion Marketing with Management)
  • Professional Planning (Fashion Marketing with Management)
  • Year in Employment