BA Luxury Brand Management
Entry requirements
A level: Our standard offer is BBC at A-level or equivalent qualification, we also consider grades of comparable value. IB: Pass, with 28 points overall with 14 points at Higher Level
About this course
Bachelor of Arts in Luxury Brand Management, a marketing and creative arts practice degree focusing on the global luxury industry across sectors like fashion, beauty, hospitality, property, and lifestyle. Core topics include Marketing and Project Management. The course launches in September 2027 and applications open through UCAS from 1 September 2026. The first year covers the foundations through Luxury Contexts, Intro to Sustainable Luxury Business, Luxury branding, and The Luxury Consumer, examining historical settings, sustainable practices, branding principles, and shifting consumer demographics. The second year progresses with Experiential luxury, Luxury Collaborations & Partnerships, and Luxury: Innovation & Technology, analysing multi-sensory encounters, strategic alliances, and digital advancements. The final year involves Luxury Ethics, Luxury Major Project Part 1- Project, Luxury Major Project Part 2- Execution, Luxury Service- The Customer Experience: Service Marketing and management, and Professional Planning, culminating in a comprehensive final project proposal and execution alongside ethical and service management studies.
Modules
- Luxury Contexts
- Intro to Sustainable Luxury Business
- Luxury branding
- The Luxury Consumer
- Experiential luxury
- Luxury Collaborations & Partnerships
- Luxury: Innovation & Technology
- Luxury Ethics
- Luxury Major Project Part 1- Project
- Luxury Major Project Part 2- Execution
- Luxury Service- The Customer Experience: Service Marketing and management
- Professional Planning (BA LBM)