BSc Marketing
Entry requirements
A level: AAA IB: Pass, with 36 points overall with 18 points at Higher Level
About this course
Bachelor of Science in Marketing, a marketing degree centred on commercial theory, consumer behaviour, and business strategy. Core topics include Data Analysis, Statistics, Laboratory Techniques, Project Management, Accounting, Marketing, Legal Analysis, Entrepreneurship, and Artificial Intelligence & Machine Learning. This accredited programme is recognised by The Institute of Data and Marketing, allowing eligible students to sit an online exam for the IDM Certificate in Digital and Data-Driven Marketing. The first year covers foundational concepts through compulsory modules such as Introduction to Marketing, Introduction to Accounting and Finance, Introduction to Management, Management Analysis, and Marketing Strategy, alongside optional choices like Commercial Law or Digital Technologies in Business. The second year examines applied methods via Consumer Behaviour, Digital Marketing, Entrepreneurial Marketing, Foundations of Marketing Analytics, Marketing Communications and Media Management, and Marketing Research, with further options including Human Resource Management and Management Ethics. The final year focuses on advanced practice through Advanced Digital Marketing, Advanced Marketing Analytics, Measuring Marketing Effectiveness, Services Marketing, and Strategic Brand Management, while options like the Advanced Marketing Project allow for an independent study module.
Modules
- Introduction to Marketing
- Introduction to Accounting and Finance
- Introduction to Management
- Management Analysis
- Marketing Strategy
- Analytics Implementation I: Spreadsheets and Databases
- Commercial Law
- Digital Technologies in Business
- Ideas that Shape the Contemporary World - Work, Change and Organisations
- Consumer Behaviour
- Digital Marketing
- Entrepreneurial Marketing
- Foundations of Marketing Analytics
- Marketing Communications and Media Management
- Marketing Research
- Entrepreneurial Management
- Human Resource Management
- Making Successful Decisions
- Management Ethics
- Prescriptive Analytics II: Simulation Business
- Advanced Digital Marketing
- Advanced Marketing Analytics
- Measuring Marketing Effectiveness
- Services Marketing
- Strategic Brand Management
- Advanced Marketing Project
- Corporate Social Responsibility and Sustainable Business
- New Venture Development
- Project Management
- Risk Management