BSc Marketing with Placement Year
Entry requirements
A level: AAA IB: Pass, with 36 points overall with 18 points at Higher Level
About this course
Bachelor of Science in Marketing with Placement Year, a marketing degree exploring commercial strategy, consumer behaviour, and analytics. Core topics include Marketing, Accounting, Statistics, Data Analysis, Artificial Intelligence & Machine Learning, Laboratory Techniques, Legal Analysis, Entrepreneurship, and Project Management. The degree includes a compulsory paid industry placement year completed in the third year of study, providing structured workplace experience before the final year. The first year establishes core business foundations through compulsory modules such as Introduction to Marketing, Introduction to Accounting and Finance, Introduction to Management, Management Analysis, Marketing Strategy, and Realising Success, alongside optional choices like Commercial Law. The second year advances into specialised topics through compulsory modules including Consumer Behaviour, Digital Marketing, Entrepreneurship Marketing, Foundations of Marketing Analytics, Marketing Communications and Media Management, and Marketing Research, with further options such as Human Resource Management and Management Ethics. The final year focuses on advanced professional capabilities through compulsory modules like Advanced Digital Marketing, Advanced Marketing Analytics, Measuring Marketing Effectiveness, Services Marketing, and Strategic Brand Management. Optional modules in the final year allow students to pursue topics such as Corporate Social Responsibility and Sustainable Business, New Venture Development, Risk Management, and Project Management, or undertake an independent study through the Advanced Marketing Project.
Modules
- Introduction to Marketing
- Introduction to Accounting and Finance
- Introduction to Management
- Management Analysis
- Marketing Strategy
- Realising Success
- Analytics Implementation I: Spreadsheets and Databases
- Commercial Law
- Digital Technologies in Business
- Ideas that Shape the Contemporary World - Work, Change and Organisations
- Consumer Behaviour
- Digital Marketing
- Entrepreneurial Marketing
- Foundations of Marketing Analytics
- Marketing Communications and Media Management
- Marketing Research
- Entrepreneurial Management
- Human Resource Management
- Making Successful Decisions
- Management Ethics
- Prescriptive Analytics II: Simulation Business
- Business Placement
- Advanced Digital Marketing
- Advanced Marketing Analytics
- Measuring Marketing Effectiveness
- Services Marketing
- Strategic Brand Management
- Advanced Marketing Project
- Corporate Social Responsibility and Sustainable Business
- New Venture Development
- Project Management
- Risk Management