BSc Marketing with Study Abroad Year
Entry requirements
A level: AAA IB: Pass, with 36 points overall with 18 points at Higher Level
About this course
Bachelor of Science in Marketing with Study Abroad Year, a marketing degree centred on contemporary commercial theory and digital communications. Core topics include Data Analysis, Statistics, Laboratory Techniques, Project Management, Accounting, Marketing, Legal Analysis, Entrepreneurship, and Artificial Intelligence & Machine Learning. Students spend their third year studying abroad at an international partner institution. The first year covers core business disciplines through compulsory modules such as Introduction to Marketing, Introduction to Accounting and Finance, Introduction to Management, Management Analysis, and Marketing Strategy, with optional choices including Analytics Implementation I: Spreadsheets and Databases, Commercial Law, Digital Technologies in Business, and Ideas that Shape the Contemporary World - Work, Change and Organisations. The second year focuses on consumer behaviour and research methods via compulsory modules like Consumer Behaviour, Digital Marketing, Entrepreneurial Marketing, Foundations of Marketing Analytics, Marketing Communications and Media Management, and Marketing Research, alongside optional modules including Entrepreneurial Management, Human Resource Management, Making Successful Decisions, Management Ethics, and Prescriptive Analytics II: Simulation Business. The final year examines advanced practices through compulsory modules such as Advanced Digital Marketing, Advanced Marketing Analytics, Measuring Marketing Effectiveness, Services Marketing, and Strategic Brand Management. Optional modules in the final year include Advanced Marketing Project, Corporate Social Responsibility and Sustainable Business, New Venture Development, Project Management, and Risk Management.
Modules
- Introduction to Marketing
- Introduction to Accounting and Finance
- Introduction to Management
- Management Analysis
- Marketing Strategy
- Analytics Implementation I: Spreadsheets and Databases
- Commercial Law
- Digital Technologies in Business
- Ideas that Shape the Contemporary World - Work, Change and Organisations
- Consumer Behaviour
- Digital Marketing
- Entrepreneurial Marketing
- Foundations of Marketing Analytics
- Marketing Communications and Media Management
- Marketing Research
- Entrepreneurial Management
- Human Resource Management
- Making Successful Decisions
- Management Ethics
- Prescriptive Analytics II: Simulation Business
- Advanced Digital Marketing
- Advanced Marketing Analytics
- Measuring Marketing Effectiveness
- Services Marketing
- Strategic Brand Management
- Advanced Marketing Project
- Corporate Social Responsibility and Sustainable Business
- New Venture Development
- Project Management
- Risk Management