BSc Marketing
Entry requirements
96 UCAS points or above Typical qualification requirements: A Level: CCC BTEC: BTEC Extended Diploma Merit Merit Merit Welsh Baccalaureate Advanced Skills Challenge Certificate: Pass the Advanced Welsh Baccalaureate Diploma with Grade C in the Skills Challenge Certificate and CC at A Level Access to HE: Pass the Access to HE Diploma and obtain a minimum of 96 UCAS tariff points. T Level: P (A* - C) Additional requirements include: The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances.
About this course
BSc (Hons) in Marketing. Core topics include Research Methods, Project Management, and Marketing. Professional accreditation pathways with CIM, PRCA, and IDM are available. The programme features a 10+ week industry placement module and a choice between a Critical Enquiry Project or Consultancy Project in the final year.
Modules
- Marketing and Consumer Behaviour
- Content Creation for Marketers
- Advertising Fundamentals
- Copywriting*
- Branding
- Event Management Skills
- Creative Marketing Communications
- Digital Marketing: Tools and Techniques
- Marketing Research Project
- Marketing Employment Experience
- Services marketing
- Public Relations and Reputation Management
- Professional Selling and Business Development
- Strategic Management
- Critical Enquiry Project
- Consultancy Project