BA Accounting & Marketing
Entry requirements
A level: AAA (GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered in lieu of English; A Level Maths A) IB: 36 (no subject below 5 and including English SL5, Maths/Maths Studies HL5)
About this course
BA in Marketing, Accounting and Finance. Core topics include Financial Analysis, Accounting, Data Analysis, Statistics, Research Methods, and Entrepreneurship. The course is accredited by the Institute of Chartered Accountants Scotland (ICAS) for exemption from some professional examinations. A dissertation is required in the final year, and third-year pathways include industry placements, research consultancy, and international experience.
Modules
- Introduction to Finance and Financial Analysis
- Accounting Technologies
- Introduction to Marketing & Entrepreneurship
- Introduction to Finance & Financial Statistics
- Introduction to International Business
- Introduction to Economics & Business Analysis
- Management Development Programme 1
- Academic Skills
- Management Development Programme 2
- Course summary
- Understanding Consumers & Markets
- Services & Retail Marketing
- Management Development Programme 3
- Marketing Communications in the Digital Age
- Strategic Marketing in an International Context
- Brand Management
- Dissertation
- Social Marketing
- Advances in Consumer Behaviour
- Managing Customer Relationships
- International Business Management
- Managing Integrated Marketing Communications: Theory & Practice
- Sports Marketing
- Sustainability, Marketing & Society