BA Business Analysis and Technology & Marketing
Entry requirements
A level: ABB-BBB (GCSE English Language 6/B or Literature 6/B, or an essay based A Level B may be considered in lieu of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting or Maths & Statistics) IB: 32-30 (no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)
About this course
BA in Innovation and Marketing, combining marketing with entrepreneurship and business innovation. Core topics include Data Analysis, Statistics, Research Methods, Financial Analysis, Accounting, Marketing, and Entrepreneurship. The programme features an ICE (Innovation, Commercialisation & Entrepreneurship) pathway and Management Development modules involving live client projects with external organisations. A dissertation is undertaken in the final year.
Modules
- Introduction to Economics & Business Analysis
- Introduction to Marketing & Entrepreneurship
- Introduction to Tourism Studies and Managing People
- Introduction to Finance and Financial Analysis
- Introduction to International Business
- Management Development Programme 1
- Academic Skills
- Management Development Programme 2
- Analysing & Improving Operations
- Managing Business Processes & Information Systems
- Understanding Consumers & Markets
- Services & Retail Marketing
- Management Development Programme 3
- Understanding & Optimising Business Systems
- Knowledge & Innovation Management
- Marketing Communications in the Digital Age
- Strategic Marketing in an International Context
- Business Analytics Using Data Mining
- Business Process Integration with Enterprise Resource Planning
- Risk Analysis & Management
- Management Science 4
- Brand Management
- Dissertation
- Social Marketing
- Advances in Consumer Behaviour
- Managing Customer Relationships
- Sports Marketing
- Managing Integrated Marketing Communications: Theory & Practice
- International Business Management
- Electronic Commerce
- Sustainability, Marketing & Society