BA Business Enterprise & Marketing
Entry requirements
A level: ABB-BBB (GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered in lieu of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting) IB: 36 (no subject below 5 and including English SL5, Maths/Maths Skills SL5; Maths HL6 for combinations with Accounting; Maths/Maths studies SL6 for combinations with Finance)
About this course
BA in Marketing and Biosciences. Core topics include marketing, entrepreneurship, financial analysis, accounting, data analysis, and research methods. The programme spans four years, with a dissertation or research project in the final year. Year 3 offers structured pathways including industry internship, research consultancy, and international exchange.
Modules
- Academic Skills
- Introduction to Tourism Studies and Managing People
- Introduction to Economics & Business Analysis
- Introduction to Marketing & Entrepreneurship
- Introduction to Finance and Financial Analysis
- Management Development Programme 1
- Introduction to International Business
- Management Development Programme 2
- Creativity & Innovation Management
- New Venture Planning
- Services & Retail Marketing
- Understanding Consumers & Markets
- Management Development Programme 3
- Entrepreneurial Capital & Resources
- Venture Management Strategy & Growth
- Marketing Communications in the Digital Age
- Strategic Marketing in an International Context
- Enterprise Policy: Contemporary Challenges & Solutions
- International Entrepreneurship
- Issues & Trends in Entrepreneurship
- Research Project
- Strategy Making for Social Impact
- Brand Management
- Dissertation
- Social Marketing
- Advances in Consumer Behaviour
- Managing Customer Relationships
- International Business Management
- Managing Integrated Marketing Communications: Theory & Practice
- Sports Marketing
- Sustainability, Marketing & Society