BA Joint Hons Economics & Marketing
Entry requirements
A level: ABB-BBB (GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered in lieu of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting or Maths & Statistics) IB: 32-30 (no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)
About this course
BA Joint Hons Economics & Marketing. Core topics include data analysis, statistics, financial analysis, accounting, marketing, and entrepreneurship. The programme includes a management development module with pathways for internships, research consultancy, and international experience. Students complete a final-year dissertation in either Economics or Marketing.
Modules
- Management Development Programme 1
- Introduction to Tourism Studies and Managing People
- Introduction to Economics & Business Analysis
- Introduction to Marketing & Entrepreneurship
- Introduction to Finance and Financial Analysis
- Introduction to International Business
- Academic Skills
- Management Development Programme 2
- Intermediate Microeconomics
- Macroeconomics 2
- Understanding Consumers & Markets
- Services & Retail Marketing
- Management Development Programme 3
- Topics in Microeconomics with Cross Section Econometrics
- Macroeconomics 3
- Marketing Communications in the Digital Age
- Strategic Marketing in an International Context
- Dissertation
- Microeconomics 4
- Macroeconomics 4
- Introduction to Econometrics
- Economics of Firms & Industries
- Industrial Economics
- Applied Econometrics
- Financial Development & Economic Growth
- Behavioural Economics
- Natural Resource, Environmental & Energy Economics
- Brand Management
- Social Marketing
- Advances in Consumer Behaviour
- Managing Customer Relationships
- International Business Management
- Managing Integrated Marketing Communications: Theory & Practice
- Sports Marketing
- Sustainability, Marketing & Society