BA Joint Hons Finance & Marketing
Entry requirements
A level: ABB-BBB (GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered in lieu of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting) IB: 32-30 (no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)
About this course
BA Joint Hons Finance & Marketing, combining finance and marketing in a single programme. Core topics include Financial Analysis, Accounting, Marketing, Entrepreneurship, Data Analysis, and Research Methods. The degree includes a Management Development Programme with pathways for industry placement, live consultancy projects, and international experience. Joint Honours students may submit a dissertation in either Finance or Marketing.
Modules
- Introduction to Finance and Financial Analysis
- Introduction to Marketing & Entrepreneurship
- Introduction to International Business
- Introduction to Economics & Business Analysis
- Introduction to Tourism Studies and Managing People
- Management Development Programme 1
- Academic Skills
- Management Development Programme 2
- Course summary
- Understanding Consumers & Markets
- Services & Retail Marketing
- Management Development Programme 3
- Marketing Communications in the Digital Age
- Strategic Marketing in an International Context
- Brand Management
- Dissertation
- Social Marketing
- Advances in Consumer Behaviour
- Managing Customer Relationships
- International Business Management
- Managing Integrated Marketing Communications: Theory & Practice
- Sports Marketing
- Sustainability, Marketing & Society