BA Joint Hons French & Marketing
Entry requirements
A level: ABB-BBB Year 2 entry: AAA-ABB IB: 32-30 Year 2 entry: 36-32
About this course
BA Joint Honours in French and Marketing. Core topics include research methods and marketing. The programme includes a compulsory year abroad and an optional student placement of 42 to 77 hours. French language studies progress towards CEFR level B1, and joint honours students may submit a dissertation in either subject.
Modules
- Year 1
- Introduction to Marketing
- Le Monde du Travail
- La France et L'Europe
- Immigration & Nationalité
- Les Femmes en Politique
- Les Régions
- L’Économie
- Understanding Consumers & Markets
- Services & Retail Marketing
- L’Esclavage Moderne
- Les Nouvelles Façons de Consommer
- Le Système Éducatif
- L’Année à l’Étranger
- Strategic Marketing in an International Context
- Marketing Communications in the Digital Age
- Year abroad
- French
- Student Placement (French)
- Brand Management
- Dissertation
- Social Marketing
- Advances in Consumer Behaviour
- Managing Customer Relationships
- International Business Management
- Managing Integrated Marketing Communications: Theory & Practice
- Sports Marketing
- Sustainability, Marketing & Society