BA Hospitality and Tourism Management & Marketing
Entry requirements
A level: ABB-BBB (GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered in lieu of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting) IB: 32-30 (no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)
About this course
BA in Marketing and Applied Golf Management Studies. Core topics include Marketing, Entrepreneurship, Financial Analysis, Accounting, Data Analysis, and Research Methods. Students complete a dissertation in their final year and have the opportunity to undertake industry placements in the UK or abroad, including paid internships and live business consultancy projects with local SMEs.
Modules
- Introduction to Tourism Studies and Managing People
- Introduction to Marketing & Entrepreneurship
- Introduction to Finance and Financial Analysis
- Introduction to International Business
- Introduction to Economics & Business Analysis
- Management Development Programme 1
- Academic Skills
- Management Development Programme 2
- Understanding Consumers & Markets
- Services & Retail Marketing
- Service Encounter Management
- Destination Marketing Management
- Management Development Programme 3
- Marketing Communications in the Digital Age
- Strategic Marketing in an International Context
- Industry Placement
- Events Management
- Internationalisation of Tourism Products and Services
- Brand Management
- Dissertation
- Social Marketing
- Managing Customer Relationships
- International Business Management
- Managing Integrated Marketing Communications: Theory & Practice
- Sports Marketing
- Advances in Consumer Behaviour
- Sustainability, Marketing & Society
- Hospitality & Tourism Analysis: Case Studies & Case Histories
- Being an Ethical Manager
- Management, Enterprise & the Rise of the Global Economy
- Strategy & Leadership
- Family Business: Theory & Practice