BA Joint Hons Human Resource Management & Marketing
Entry requirements
A level: ABB-BBB (GCSE English Language 6/B or Literature 6/B, or an essay based A Level B may be considered in lieu of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting) IB: 32-30 (no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)
About this course
BA Joint Hons in Human Resource Management and Marketing, combining human resource management with marketing. Core topics include Data Analysis, Research Methods, Financial Analysis, Accounting, Marketing, and Entrepreneurship. The programme holds accredited status for HRM teaching. Students complete a dissertation in the final year and may pursue internship, research consultancy, or international exchange pathways.
Modules
- Introduction to Tourism Studies and Managing People
- Introduction to Marketing & Entrepreneurship
- Introduction to Economics & Business Analysis
- Introduction to Finance and Financial Analysis
- Introduction to International Business
- Management Development Programme 1
- Academic Skills
- Management Development Programme 2
- Work Psychology
- Work Psychology for Human Resource Management
- Understanding Consumers & Markets
- Services & Retail Marketing
- Management Development Programme 3
- Work, Employment & Society
- Employment Relations
- Marketing Communications in the Digital Age
- Strategic Marketing in an International Context
- Advanced Organisational Behaviour
- HRM & Employment Relations in Public Services
- Perspective on Work & Employment
- Human Resources in the Global Economy
- Brand Management
- Dissertation
- Social Marketing
- Advances in Consumer Behaviour
- Managing Customer Relationships
- International Business Management
- Managing Integrated Marketing Communications: Theory & Practice
- Sports Marketing
- Sustainability, Marketing & Society