BA Marketing
Entry requirements
A level: ABB-BBB (GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered in lieu of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting) IB: 32-30 (no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)
About this course
BA in Marketing, combining core marketing principles with business analysis and entrepreneurship. Core topics include Data Analysis, Research Methods, Financial Analysis, Accounting, Marketing, and Entrepreneurship. This is a four-year programme with a dissertation in the final year and a Management Development Programme offering industry placement pathways. Students may also gain a Market Research Society qualification through consumer behaviour modules.
Modules
- Introduction to Tourism Studies and Managing People
- Introduction to Economics & Business Analysis
- Introduction to Marketing & Entrepreneurship
- Introduction to Finance and Financial Analysis
- Introduction to International Business
- Management Development Programme 1
- Academic Skills
- Management Development Programme 2
- Understanding Consumers & Markets
- Services & Retail Marketing
- Management Development Programme 3
- Marketing Communications in the Digital Age
- Strategic Marketing in an International Context
- Brand Management
- Dissertation
- Social Marketing
- Advances in Consumer Behaviour
- Managing Customer Relationships
- International Business Management
- Sustainability, Marketing & Society
- Brand Building in a fast-moving consumer goods environment