BA Joint Hons Marketing & Psychology
Entry requirements
A level: ABB-BBB (GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered in lieu of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting) IB: 32-30 (no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)
About this course
BA Joint Hons Marketing & Psychology. Core topics include Marketing, Entrepreneurship, Data Analysis, Statistics, Research Methods, and Psychological Assessment. The final year centres on a Management Development Programme with pathways including internship, research and consultancy, international experience, or cross-faculty vertically integrated projects. Students may also work towards an industry recognised qualification from the Market Research Society.
Modules
- Introduction to Marketing & Entrepreneurship
- Introduction to Economics & Business Analysis
- Introduction to Finance and Financial Analysis
- Introduction to International Business
- Introduction to Tourism Studies and Managing People
- Academic Skills
- Management Development Programme 1
- Psychology 1a
- Psychology 1b
- Management Development Programme 2
- Services & Retail Marketing
- Understanding Consumers & Markets
- Cognition & Neuropsychology
- Introduction to Research Design & Analysis
- Social & Health Psychology
- Management Development Programme 3
- Marketing Communications in the Digital Age
- Strategic Marketing in an International Context
- Research Methods & Data Analysis
- Individual Differences
- Cognition
- Development
- Psychobiology
- Social Psychology
- Brand Management
- Dissertation
- Social Marketing
- Advances in Consumer Behaviour
- Managing Customer Relationships
- Managing Integrated Marketing Communications: Theory & Practice
- International Business Management
- Sports Marketing
- Sustainability, Marketing & Society
- Dissertation in Psychology
- Psychology Work Placement
- Psychology of Design
- Moral Psychology
- Psychology of Mental Health
- Health Psychology
- Belief & Anomalistic Experience
- Critical Review
- Introduction to Sleep Health
- The Psychology & Cognitive Neuroscience of Face Recognition
- Psychology & Ageing
- Psychological Assessment
- Psychology of Physical Activity
- Evolutionary Approaches to Human Mate Preferences
- Considering Sleep Through the Behavioural Lens
- Neuropsychology of Ageing & Dementia
- Theory & Practice of Learning & Cognition
- Coaching Psychology in the Age of AI